Menu
Morning Buzz

ESPN, Univ. of Texas Formally Unveil Longhorn Network Name, Logo

ESPN and the Univ. of Texas yesterday formally unveiled the name and logo of the Longhorn Network, the new 24-hour TV outlet devoted to UT sports. The logo – to be used in printed, online and on-air mentions – incorporates the familiar Longhorns silhouette and UT orange color. Also launching yesterday was the informational site GetLonghornNetwork.com, which will serve as an initial resource for fans to learn more about where and how to get the net ahead of its August launch (Longhorn Network).

ESPN Senior VP/College Sports Programming Burke Magnus said the projected launch date "definitely" will be before UT's football season opener against Rice on Sept. 3. Magnus "did not rule out the possibility that the opener could be carried on the Longhorn Network, which will show one live football game during the 2011 season" (STAR-TELEGRAM.com, 4/3).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2011/04/04/longhorn-network.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2011/04/04/longhorn-network.aspx

CLOSE