Carmelo Anthony Signs Endorsement Deal With Boost Mobile

Knicks F Carmelo Anthony has signed an endorsement deal with Boost Mobile that will focus on N.Y.-based media and marketing activities. Boost Mobile, which is the official telecommunications partner of the Knicks and MSG Network, has erected a 128-foot billboard near Madison Square Garden featuring Anthony that unveiled the company's new ad campaign, "Be Heard." Other elements of the campaign include local radio, billboards, in-store merchandise and giveaways  (Boost Mobile).