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Turner Hoping For Strong Viewership For NBA All-Star Weekend
Published February 18, 2011
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TNT will also air three original shows with the NBA All-Star Game at 60: a live one-hour program highlighting past games and All-Stars, a Lost Dunks show featured dunks from past Slam Dunk contests, and a fantasy draft show hosted by TNT' Charles Barkley Steve Kerr, Kenny Smith, Kevin McHale, Reggie Miller and Kenny Smith.
Meanwhile, USA Today is is running an eight-page NBA All-Star preview section featuring ads from league sponsors T-Mobile and Haier, as well as a full-page ad depicting LeBron James as part of "Be More Than :26," an initiative from State Farm and America's Promise Alliance to raise awareness about high school drop-out rates.