Webster Bank Inks Marketing/Endorsement Deal With Celtics G Ray Allen

Connecticut-based Webster Bank today will announce a marketing partnership with Celtics G Ray Allen through August '12. Financial terms were not available for the deal, under which Webster gains full marketing and endorsement rights to the former UConn standout for use throughout the bank's New England/N.Y. footprint. Allen will appear in advertising, marketing and collateral materials for Webster, as well as make special appearances at bank events. Boston-based Altus Marketing & Management, which has handled previous promotional events involving sports stars for Webster, brokered the deal.

The partnership announcement will be accompanied by the release of "The Webster Dream Team," a viral video starring Allen, UConn coach and fellow Webster endorser Jim Calhoun and a group of bank employees. Boston-based Kelliher Samets Volk produced the video.