Sprint To Sponsor New Fantasy Game Within NASCAR's Website

NASCAR.com today announced that it will be adding a new fantasy game to its site. NASCAR Fantasy Live will provide live scoring during races. Sprint will be a partial presenting sponsor of the game and will receive branding and half of the ads within the game. The game will award points based on finish position, place differential, pass differential, laps led and number of fastest laps. Players will choose five drivers a week for their team.

Meanwhile, John Force Racing yesterday launched an entertainment arm that will develop a reality television show about the legendary dragster and his three daughters. John Force Entertainment, as the group will be known, also plans to complete and publish a John Force biography and explore developing the biography into a documentary. The entertainment group will be run by Ashley Force Hood. It has hired television producer Brent Travers to work on a reality show about Force and his three daughters.