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Apple looked to go all-in with MLS as it got into sports programming

Apple SVP/Services Eddy Cue said when the company was deciding to get into sports programming with MLS, "we didn’t just want to put our toe in the water, we didn’t want to put one game on." Cue, who was speaking at the CNBC CEO Council Summit, added, "I wanted to create something that i...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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