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Marketing and Sponsorship

LSU's Angel Reese adds local Mercedes-Benz dealer to collection of NIL deals

LSU F Angel Reese has “signed a new endorsement deal” with Mercedes-Benz of Baton Rouge with the "help of the LSU-focused Bayou Collective," according to Pete Nakos of ON3.com. The deal was “executed through the MatchPoint Connection marketplace,” and as part of the deal, Re...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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