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Marketing and Sponsorship

NIL sponsorship opportunities aim to help all student-athletes

The phenomenon that is NIL has taken over college athletics in a big way, and its importance is at the forefront for many administrators and execs alike. It was also the topic of multiple panels at the SBJ Intercollegiate Athletics Forum, presented by Learfield, yesterday in Las Vegas. For ADs like...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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