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Marketing and Sponsorship

NIL Notes: Hasbro builds 'Nerf Blitz' roster

In Hartford, Lila Bromberg noted 12 college athletes have been signed to NIL deals to "join Hasbro’s launch of 'Nerf Blitz,'" including UConn G Paige Bueckers and Oregon F Sedona Prince (women's basketball); North Carolina F Armando Bacot and G RJ Davis (men's basketball); and Michigan WR A.J. Henning and S RJ Moten (football). As part of the campaign, Nerf and its roster of college athletes will "donate products to select charity organizations in their local communities" (HARTFORD COURANT, 11/30).

WOLF DISTRIBUTION: In Raleigh, Chip Alexander noted the Pack of Wolves Collective has put together a plan in which each N.C. State scholarship football player can "earn a minimum of $25,000 in the 2023 calendar year" based on their "involvement in community activities and their individual NIL value." The NIL program will "branch out into other Wolfpack sports and other athletes" (Raleigh NEWS & OBSERVER, 11/29).

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Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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