Brian Robinson's viral big hat sparks huge sales increase

Commanders RB Brian Robinson donned a “comically sized hat” Sunday, and the company behind the oversized headwear, Noggin Boss, has seen a 2,000% increase in orders "since Robinson’s locker room promo," according to Colin Loughran of the N.Y. POST. The company said that “multiple major television networks” have contacted them to get “Noggins” for their on-air talent in the days since Robinson wore one. ESPN’s Scott Van Pelt “wore a custom version” during Monday’s “SportsCenter,” though he reportedly got one “years ago.” Robinson “does not have an official partnership” with Noggin Boss, but the company has said there are “some ‘pretty huge’ endorsement deals waiting in the wings.” Noggin Boss co-founders Gabe Cooper and Sean Starner “appeared on ‘Shark Tank’ earlier this year” (N.Y. POST, 11/29).