Tech

Microsoft Becomes Atlanta Track Club Technology Partner

By Andrew Cohen 3.18.2022

Microsoft is the new official technology partner of the Atlanta Track Club, a non-profit running organization. The club’s kids program that reaches more than 40 schools in the Atlanta area will see youth learn how to code a running-themed video game via Microsoft’s MakeCode online platform.

The partnership will focus on bringing STEM educational opportunities to youth in the Atlanta area. Microsoft will also become the title sponsor of Peachtree Junior, the track club’s marquee youth event held in July.

Microsoft and LeBron James previously hosted a coding contest that asked kids to create an Xbox video game inspired by the latest Space Jam film. The tech giant acquired video game developer Activision Blizzard in January to expand its presence in gaming and esports.

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