Popular Peloton instructor Amato signs apparel, shoe deal with Puma

Olivia Amato, a popular Peloton instructor, has signed a multiyear apparel and shoe deal with Puma. The deal was negotiated by Jenna Montag, Amato's agent at The Montag Group, which signed the Peloton instructor as a client in March of this year. Puma plans to use Amato in its latest women's platform, "She Moves Us," as well as various social media and other marketing campaigns for its athletic and training wear for women. "We were looking for longer-term partnerships with brands that Olivia directly aligns with and uses or wears authentically," Montag told SBJ. "Specifically, brands that she can grow with and relates to their overarching brand messaging and purpose. Olivia has always been a big fan of Puma and has grown up wearing their clothing whether she’s working out or day-to-day."

Puma plans to use Olivia Amato in its latest women's platform, "She Moves Us," as well as various social media and other marketing campaignsPUMA