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Marketing and Sponsorship

P&G Buying Up NWSL Tickets To Boost Support For Equal Pay

P&G's Secret deodorant brand will "spend $200,000 to buy 9,000 tickets" to NWSL games in September and October as "part of the brand's growing effort to support equal pay and opportunity for women soccer players," according to Jack Neff of AD AGE. Secret will "buy 1,000 tickets at one home game...

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