Migos' hit song "Motorsport" has been promoted on social media by some NASCAR driversGETTY IMAGES
NASCAR is working on forming a more lasting partnership with popular rap group Migos, continuing to play off the group’s recent hit song “Motorsport” that some NASCAR drivers recently cross promoted. Through talks between NASCAR and Capitol Records, the racing series and Migos started promoting each other on social media in January and February as drivers like Austin Dillon and Bubba Wallace shot videos showing off their cars with the “Motorsport” beat playing in the background. Migos retweeted some of those tweets to their 2 million Twitter followers, and Migos also tweeted at Dillon to congratulate him after he won the Daytona 500. The group has 6.4 million Instagram followers and 2.4 million fans on Facebook. It was not known whether the work would end there, but NASCAR VP/Entertainment Marketing & Content Development Zane Stoddard told THE DAILY yesterday that his group is working on getting Migos to a race in the “very near future” among other possible tie-ins. Stoddard said, "I’m not sure that if you had one draft pick for who you’d want to be in business with right now it wouldn’t be Migos. They’re probably the hottest thing in the rap world. We happen to continue to be discussing things that we might be able to do with them. Nothing to share right now, but we are hopeful that it’s not the beginning and end of the relationship." He added the Grammy-nominated act "seem to be indicating the same thing." Stoddard: "There are indications that we have an opportunity to potentially get them to a race in the very near future and so we’re trying to piece that together right now. … It’s about the opportunity to get in front of their audience.”
