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Marketing and Sponsorship

Blanket Coverage: Northwest Company Extends MLB License For Five More Years

The annual Sports Licensing & Tailgate Show begins tomorrow in Las Vegas, and leading blanket and bedding licensee Northwest Company is using the occasion to announce a five-year extension of its MLB license. Northwest’s deal continues it as the exclusive manufacturer of MLB-licensed throws, blankets and bedding. The company also has non-exclusive rights for other home, beach and bath products, along with backpacks and bags. Other Northwest exclusive licenses are with the NFL, Ohio State and USC. 

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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