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Marketing and Sponsorship

Welcome To The Gun Show: Nadal Back To Sleeveless Nike Shirts For Aussie Open

Nike endorser Rafael Nadal will "wear a sleeveless tank top on the blue hardcourts of Melbourne" for the Australian Open -- "the first time he'll have done so in nearly 10 years," according to NEWS.com.au. Nadal last went without sleeves in '08 in an "effort to beat the sapping Melbourne heat." This time around, he approached Nike "to come up with a new design." When Nadal "burst onto the scene he became known as much for his tank tops and three-quarter length pants as his scintillating inside-out forehand." The news was first reported by Spanish-language outlet Marca (NEWS.com.au, 1/8).

GOT MY ORANGE CRUSH: Roger Federer at the Hopman Cup, which wrapped up Saturday in Perth, "showed off the Nike Zoom Vapour X All Court shoe he will be wearing" during the Australian Open. The shoe features a "bold orange colour choice." Federer's main outfits for the Australian Open "will be predominantly white with two diagonal stripes across the shirt in orange and black, matching the colour" of the shoes (EXPRESS.co.uk, 1/9).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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