Menu
Marketing and Sponsorship

You're A Mean One, Mr. Grinch: Laettner Plays On History With Kentucky In New FanDuel Ad

Former NBAer Christian Laettner leans on his history with Univ. of Kentucky fans in a new ad for FanDuel in which he "plays Santa Claus," according to Colin Warren-Hicks of the Durham HERALD-SUN. The former Duke star is shown "wearing a full Saint Nick getup in front of a line of children." A little boy "wearing a Duke shirt climbs up on Laettner's lap." The boy says, "I want a dog and a bicycle." After confirming that he has been a good boy, Laettner says, "Well, you got it buddy. Merry Christmas." A girl in a UK shirt is next, and not seeing her shirt, Laettner "looks pleased to see the child as he lifts her up onto his lap." He then notices the shirt and says, "What do you want?" The girl replies, "An iPad and a computer." Laettner says, "I don't think it's going to happen this year." He adds, "And by the way ... Santa isn't real." Laettner cast his villainous place in UK lore with his game-winning shot in the '92 NCAA Tournament to send Duke over UK and into the Final Four (Durham HERALD-SUN, 12/20).

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/21/Marketing-and-Sponsorship/FanDuel.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/21/Marketing-and-Sponsorship/FanDuel.aspx

CLOSE