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Conor McGregor, LeBron James Rank As Most Valuable On Social Media In '17

Thanks in part to his mega-fight with Floyd Mayweather Jr., Conor McGregor was the most valuable athlete on social media in '17, according to data from MVPindex. The rankings are measured by reach, engagement and conversation. McGregor was followed by Cavaliers F LeBron James at No. 2 and Warriors G Stephen Curry at No. 3. NBA and tennis players were the most valuable athletes on social, as each had seven athletes in MVPindex's top 25. The rankings did not include WWE entertainers or competitors from the world of esports (THE DAILY).

MVPINDEX' MOST-VALUABLE ON SOCIAL MEDIA FOR '17
RANK
ATHLETE
1
UFC fighter Conor McGregor
2
Cavaliers F LeBron James
3
Warriors G Stephen Curry
4
Giants WR Odell Beckham Jr.
5
Thunder G Russell Westbrook
6
Cavaliers G Dwyane Wade
7
Tennis player Serena Williams
8
Former soccer player Kaka (was with Orlando City)
9
Former soccer player Andrea Pirlo (was with NYCFC)
10
Patriots QB Tom Brady

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SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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