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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Pat Leonard notes Eli Manning's jersey sales have "spiked in support" of the Giants QB, in between last weekend's benching against the Raiders and Sunday's home start against the Cowboys. Manning's jersey "suddenly ranks No. 29 in the entire NFL" on the Dick's Sporting Goods Jersey Report, which is "up 21 spots from Manning's ranking at No. 50 one week ago" (N.Y. DAILY NEWS, 12/6).

YOU HAD ONE JOB: In Tampa, Joey Knight notes the Birmingham Bowl "sparked a mild cyberspace outcry" yesterday when its official online merchandise store "featured a green T-shirt with the bowl logo and an image of a gold" USF helmet above the words "South Florida University." USF plays Texas Tech in the game, and the Birmingham Bowl issued a response saying, "This is being resolved now. We have contacted the president of our merchandise partner and he has been made aware of the issue and is 'handling it immediately'" (TAMPA BAY TIMES, 12/6).

FEELING CORNERED: In N.Y., Stephen Rex Brown notes a Miami-based boxing promoter is taking rapper Jay-Z’s Roc Nation Sports to court -- to "ensure his brand be featured at an upcoming fight" at MSG. Caribe Promotions VP Luis Fonseca said that he has been "frozen out of the highly-anticipated fight" between Vasyl Lomachenko and Guillermo Rigondeaux on Saturday. Fonseca in a suit filed yesterday in N.Y. said that it will "suffer 'disastrous' financial consequences if it's brand name is not featured prominently in the fight." Fonseca claims that Roc Nation Sports is in "violation of an agreement the two companies signed" in November '15 to co-promote Rigondeaux (N.Y. DAILY NEWS, 12/6).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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