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Marketing and Sponsorship

Coke Poised To Bring Fresh Spot To Super Bowl LII; Kia Returning For Ninth Straight Year

Coke will return to the Super Bowl this year "with a new spot" after re-running an "old ad in last season's Super Bowl," according to E.J. Schultz of AD AGE. A spokesperson "declined to provide creative details or to identify the agency handling it." Wieden + Kennedy has "typically overseen Co...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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