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Marketing and Sponsorship

Could Francis Ngannou Attract Casual Fans To UFC As Fresh Marketing Asset?

The future of the UFC heavyweight division "just might be" 31-year-old Francis Ngannou if the promotion can market him to "sports fans outside the MMA bubble," according to Trent Reinsmith of FORBES. On Saturday, Ngannou "earned a shot at UFC heavyweight champion Stipe Miocic" with a win over ...

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