ESPN's Adam Schefter is starring in FanDuel's comedic series, "A Day in the Life," which is the daily fantasy sports company's "first original short-form series," according to Todd Spangler of VARIETY. The four-episode scripted series, which debuted yesterday, "shows how fantasy football affects every part" of Schefter's life "even on his days off." While Schefter "doesn't use the FanDuel product in the series, fantasy sports is the central theme." Spangler noted FanDuel is "looking to tap into Schefter's fantasy-sports notoriety and his social fanbase -- with 6.9 million Twitter followers and more than 580,000 on Facebook -- to pitch its brand, as a supplement to its other marketing initiatives." The series will "run on FanDuel's YouTube, Facebook and Twitter channels" and each episode "runs less than 60 seconds." The series was "produced by FanDuel in conjunction" with N.Y.-based production company Hangar Four. For FanDuel, the series "marks the first foray into original video production as it tries to stand out in the increasingly competitive" DFS category. FanDuel "plans to develop additional social content with top sports influencers" (VARIETY.com, 11/1).
