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Marketing and Sponsorship

Olympic Marketing Notes: Ligety, Shib Sibs Headline Smucker Activation Plans

The J.M. Smucker Co. has signed 10 Olympians and Olympic hopefuls to lead its campaign ahead of the '18 PyeongChang Games. The company will spread its athletes across six different brands. Smucker has been a USOC sponsor since '13, and the company last year renewed its deal through '20 ( Ben Fische...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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