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Marketing and Sponsorship

USOC Sponsors Hershey's, United Airlines Roll Out Plans For PyeongChang Activation

USOC sponsor Hershey is using its Olympics platform to do something it has only done twice before in its 120-year history -- add a new flavor to its core lineup of candy bars. Hershey's Gold, a caramel cream bar with bits of peanuts and pretzels, will debut Dec. 1 and the brand has enlisted three G...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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