USL expansion club Las Vegas Lights FC yesterday "released its logo and 20-game season ticket plans, which include its least expensive $200 deal, while also leasing 25 local digital billboards" ahead of its inaugural '18 season, according to Alan Snel of LAS VEGAS SPORTS BIZ. The 20-game, $200 season-ticket deal "includes a free team jersey." It is the "least expensive" of the team’s various season-ticket deals, which "include a field level seat close to the action for $1,400 that features free soda, beer and snacks." Lights Owner Brett Lashbrook said that the Lights "received more than 1,000 $20 season ticket deposits." The Lights "will share" Cashman Field with the Triple-A PCL Las Vegas 51s in '18, but "will be the sole tenant" in '19. The team logo "features a blue neon light tube design for its 'LVFC' lettering, 'Lights' in yellow, a pink diamond and a vertical mark that took the iconic Las Vegas welcome sign outline and rotated it 90 degrees for a vertical look." Lashbrook, who previously helped Orlando City SC transition from the USL to MLS, said that the logo "includes the traditional 'FC' that the 'futbol club' purists like, while showing the Americanized soccer team features such as the contemporary 'Lights' name that represents Las Vegas." He added that the colors "are the colors of the Las Vegas city logo" (LVSPORTSBIZ.com, 10/30). In Las Vegas, Jesse Granger noted the Lights "hired three local designers to create the logo -- each influenced by inspirations submitted by fans." When the team was "first conceived, more than 1,000 fans submitted name ideas, and more than 10,000 voted to select the name 'Las Vegas Lights FC.'" Uniforms are "being designed, but should be unveiled soon as well" (LASVEGASSUN.com, 10/30).
