Big Ten commissioner Jim Delany (Photo by Ben Gabbe/Getty Images for Wink Public Relations)
College sports can arguably be some of the most exciting sports to watch, however they are not always accessible — especially the Olympic and non-revenue sports. Now, the Big Ten Network is trying to do something about that and has partnered with FloSports on a four-year agreement that provides the subscription-based streaming sports platform with the distribution rights to more than 1,000 non-televised Big Ten Conference events.
Much of the content that will now be streamed on FloSports was previously available exclusively on BTN Plus. Now, they will be available through the FloSports’ sport-specific subscription channels, like FloWrestling, FloTrack and FloVolleyball. FloHoops is getting a schedule of women’s basketball games and men’s basketball non-conference and exhibition games.
“We’re excited to partner with the Big Ten Network, as they bring incredible student-athletes and events to our die-hard community of sports fans,” FloSports co-founder and CEO Martin Floreani said in a statement. “We look forward to building up these event properties to bring more value to the events, athletes, and fans.”
“BTN continuously explores opportunities to distribute Big Ten content across emerging third-party platforms,” Michael Calderon, Senior Vice President, Programming and Digital Media at BTN, said in a statement. “FloSports has cultivated a passionate and widespread audience and we are looking forward generating a significant increase in exposure for the more than 1,000 Big Ten events that had previously only been available in BTN Plus.”
