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Marketing and Sponsorship

Marketplace Roundup

Patriots QB Tom Brady on Thursday released a short video on Facebook promoting Unreal chocolate. Brady "sat in a spacecraft bemoaning the theft of his Unreal Halloween chocolate." He then "calls for help in getting his candy back, and runs through the promotion: he’s hidden over 200 Unreal tickets with secret codes inside Halloween boxes of the candy." The codes "guarantee a prize, and three hidden Unreal skeleton keys, if found, offer the chance to 'join me, in person, on my spaceship'" (BOSTON HERALD, 10/13).

GOING GLOBAL: Trail Blazers G C.J. McCollum has "signed a multi-year endorsement deal" with Chinese sportswear company Li-Ning. McCollum, who previously endorsed Nike for four years, joins Cavaliers G Dwyane Wade and Trail Blazers G Evan Turner as Li-Ning endorsers. The specifics of McCollum’s deal with Li-Ning, such as whether he will "get his own signature sneaker or apparel line, are still to be determined, but what is certain is he’ll be one of the brand’s most visible representatives for the foreseeable future" (NBA.com, 10/6).

DOIN' TOO MUCH: The WALL STREET JOURNAL's Jason Gay noted the caps the Yankees received for winning the ALDS were "really, really, really ugly hats." Gay: "I don’t understand why baseball, so beholden to its quaint traditions ... turns around and saddles its victors with the most ghastly-designed apparel imaginable." The caps looked like they were "stolen from the FREE bin at a Battlestar Galactica yard sale." They were gray, navy and orange, and feature MLB’s "bizarre postseason motto, 'TAKE 17.'" They were so "hideously cluttered that even Nascar pit crews were like, Dang, those are some hideously cluttered caps" (WSJ.com, 10/12).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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