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Marketing and Sponsorship

Marketplace Roundup

Adidas North America President Mark King said that charges filed last week against two Adidas execs in a youth basketball bribery scandal are "'serious allegations' and that Adidas is fully cooperating with federal investigators." In Portland, Jeff Manning notes King has insisted that the inquiry will have "no effect on the resurgence that allowed Adidas to overtake Nike's Jordan division in the U.S. sneaker market last month" (Portland OREGONIAN, 10/12).

THEY GROW UP SO FAST: In Dallas, Kate Hairopoulos notes Cowboys QB Dak Prescott yesterday "served as a celebrity coach as part of a promotion for NFL's Play Football and Campbell's Chunky Soup." On his progression as an actor in commercials, Prescott said, "I'm getting used to it. I like for them to give me an idea and just let me fly." Prescott on how he handles being a spokesperson: "It's important just to be me, just continue to be myself, to be as genuine as I can be, no matter what the situation, environment or subject that is being talked on, and just knowing and making sure I'm educated in these events and everything going on as well" (DALLAS MORNING NEWS, 10/12).

SIGN ME UP: The MLB Rangers and Sacramento-based tech company DialSource "signed an agreement for an undisclosed amount earlier this year to use the company’s Denali for Salesforce Lightning software to better reach customers." In Sacramento, Victor Patton noted DialSource "offers sales automation software to help businesses more efficiently make outbound sales calls and receive inbound customer service calls." The tech company has been "actively pursuing sports teams as customers," particularly since signing the NBA Kings as a client years ago. DialSource also signed agreements with the Dynamo, and in August signed the Staples Center (BIZJOURNALS.com, 10/10).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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