Knicks Sign Website Company Squarespace To Deal, Including Jersey Sponsorship

The Knicks are the latest NBA team to sign a jersey patch deal, agreeing to a three-year agreement with N.Y.-based Squarespace. Financial terms were not disclosed, but the website publishing company also will have its logo on the team’s practice jersey. Squarespace additionally will be the presenting partner for MSG Network's Gameside Studio. Squarespace is a new partner for the Knicks. The sponsorship includes a new community program called the “Make It Fund” aimed at N.Y. entrepreneurs. Squarespace and the Knicks will provide financial support and prime advertising spots at MSG to local, Squarespace-powered small businesses. The media inventory for the program includes signage on the MSG digital boards.