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Marketing and Sponsorship

Golfer Maverick McNealy Signs With Callaway, Under Armour Ahead Of Pro Debut

Maverick McNealy has "lined up his first sponsorships as a pro, signing an equipment deal with Callaway Golf and an apparel contract with Under Armour," according to Erik Matuszewski of FORBES. The deals come ahead of the 21-year-old's pro debut this week at the PGA Tour Safeway Open. McN...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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