SBD/September 21, 2017/Marketing and Sponsorship

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

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The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also includes naming rights to the team’s practice facility. Wish, founded in '11, is a "digital mall" that sells discounted merchandise through an e-commerce platform. According to the company’s website, it is the sixth largest e-commerce company in the world. Lakers President of Business Operations Tim Harris said other elements of the Wish deal include a founding sponsorship in team’s training center, along with signage and hospitality in Staples Center. The Wish logo will also be on the team’s G-League South Bay Lakers franchise. IMG was the sales agency. “We talked to a bunch of companies,” Harris said. “We were hoping for a company that is more mobile facing, because it helps us to continue to connect with younger fans.” The Heat today announced they have signed a patch deal with Florida-based Ultimate Software.

NBA JERSEY PATCHES PLANNED FOR '17-18 SEASON
TEAM
SPONSOR
76ers
StubHub
Bucks
Harley-Davidson
Cavaliers
Goodyear
Celtics
GE
Hawks
Sharecare
Heat
Ultimate Software
Jazz
Qualtrics
Kings
Blue Diamond
Lakers
Wish
Magic
Walt Disney World
Nets
Infor
Nuggets
Western Union
Pistons
Flagstar Bank
Raptors
Sun Life
T'Wolves
Fitbit
Warriors
Rakuten

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