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Marketing and Sponsorship

Hilary Knight, Mikaela Shiffrin Highlight Visa's Endorsers For PyeongChang Games

IOC TOP sponsor Visa has unveiled its list of athlete endorsers for the '18 PyeongChang Games, a group of more than 40 Olympians and Paralympians from 17 countries. Among the Americans on Team Visa are Hilary Knight (women’s hockey), Mikaela Shiffrin (alpine skiing), Gus Kenworthy (freestyle skiing), Chloe Kim (snowboarder) and Oksana Masters (para cross-country skiing and para biathlon). Team Visa also includes several former U.S. Olympians, including women’s hockey player Angela Ruggiero and ice dancers Meryl Davis and Charlie White. Visa Chief Brand & Innovation Marketing Officer Chris Curtin noted the credit card company will “debut the latest in wearable payment technologies” on the ground in PyeongChang. He added the company will be unveiling additional campaign elements in the coming weeks and months. Team Visa first launched ahead of the '00 Sydney Games, and the company has been a TOP sponsor for more than 30 years.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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