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Marketing and Sponsorship

NBC Creates Own Metrics To Help Court Potential Super Bowl Ad Buyers

NBC is trying to show potential Super Bowl ad buyers there are "other metrics to prioritize" success with their purchase than USA Today's Ad Meter, according to Jeanine Poggi of AD AGE. The net, which will air Super Bowl LII in February, analyzed ads in the last four Super Bowls "based on 575 ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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