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Marketing and Sponsorship

NBA, Nike Unveil Smart Jerseys Which Allow Fans To Access Team, Player Content

Introducing the Nike @NBA Connected Jersey. Learn more at https://t.co/j10gHf22o3 #NIKExNBA pic.twitter.com/gcJ7DGWDGb — Nike (@Nike) September 16, 2017 The NBA and Nike on Friday unveiled the Nike NBA Connected Jersey, which will feature an embedded near field communic...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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