Super Bowl Ad Sales Going "Very Well" For NBC, PyeongChang Pacing Ahead Of Sochi

Super Bowl ad sales are going “very, very well,” said NBCUniversal Chair of Ad Sales & Client Partnerships Linda Yaccarino during an interview at the '17 Game Changers conference in N.Y. She added that the recent upfront “was the best in company history.” Beyond just the Super Bowl, though, the network is benefiting from having multiple big events. “We do sell spots to the Super Bowl to a single advertiser if they want it,” Yaccarino said. “If they want one unit, they can get it. But in the big categories, we are talking about the whole gamut of all our owned and operated assets and partnerships.” Asked specifically about Olympic sales, she said, “We are pacing for the Olympics ahead of where they were in Sochi. It’s a great indicator of the strength of the Olympics overall.”