Menu
Marketing and Sponsorship

Marketplace Roundup

Alaska Airlines has been "selected as the official airline" of the MLB Giants. In San Jose, George Avalos noted the Giants "initiated a partnership" in '08 with Virgin America, an airline that Alaska Airlines bought in '16, and the new agreement "effectively extends that prior arrangement." Alaska Airlines as part of the deal "unveiled a design for a new Giants-themed Airbus 321 featuring the Giants logo and team colors, along with a Golden Gate Bridge image, that will begin flying early next year" (MERCURYNEWS.com, 9/13).

BOOTS ARE MADE FOR WALKING: In Portland, Jamie Goldberg notes footwear company Danner is teaming with the Timbers to release a "limited-edition Timbers-themed hiking boot called the Timbers 600." The boots are "designed to handle tough weather conditions and difficult trail hiking." Danner will be "celebrating the release of the new boots with Timbers mascot, Timber Joey, on Saturday at the club's official watch party for the Timbers-Real Salt Lake game." The Timbers 600 cost $225 and are "available in both men's and women's sizes." The boots "will be available for pre-order" starting today (Portland OREGONIAN, 9/14).

THE NEWEST COMMISH: In Michigan, Josh Slagter noted former NFLer Peyton Manning stars in a new spot with DirecTV, this time with him as a "fantasy football commissioner." Slagter: "It's as funny as you'd expect" (MLIVE.com, 9/13).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/14/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/09/14/Marketing-and-Sponsorship/Roundup.aspx

CLOSE