CLEVELAND, OH – JUNE 16: Stephen Curry #30 of the Golden State Warriors celebrates with his daughter Riley after defeating the Cleveland Cavaliers in Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. (Photo by Ezra Shaw/Getty Images)
Golden State Warriors guard Stephen Curry released a video as global brand ambassador to INFINITI Motor Company this week co-starring his daughter, Riley, to promote new automated technologies from the car brand.
As part of a global ad campaign called “Empower the Drive,” announced between Curry and INFINITI shortly after the Warriors won the 2017 NBA Championship in June, the ad showcases drive assist technologies on the new INFINITI Q50 sports sedan.
In the spot, Curry drives around a winding track that was designed by his five-year-old daughter on a piece of paper with crayons. Riley even makes the “I’m watching you” hand signal that helped make her famous during press conferences.
The campaign is among a few Curry has filmed so far promoting the brand.
“INFINITI is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies,” Curry said in a statement. “I’m drawn to their brand values and passion for their craft and thrilled to be working with INFINITI to help tell stories of people who are driven to do more to realize their potential.”
