Augmented reality (AR) is a version of reality where real-world views are supplemented by placing computer-generated images over the user’s current view of the real world. This in turn creates a magnified, or augmented, version of the user’s state of perception. Increasingly, mobile phones have been used to create this distinct new perception.
Augmented reality is one of the evolving technologies that has burst onto the sports scene in the past year. The Baltimore Ravens are transforming the fan experience with the use of augmented reality by creating an image of the fans with computer-generated face paintings. Apple has announced that their IOS will create new opportunities within apps for sports fans. The MLB At Bat app will provide fans with a unique augmented reality adaptability when they use their mobile device at the ballpark. In the golf world, PuttView has hit the scene in the form of cutting-edge augmented reality glasses to help players better analyze the course. Augmented reality has also entered the youth soccer world with a product known as DribbleUp, which offers youth soccer athletes supplemented coaching and training at their fingertips. Even Fantasy football is part of the AR trend by creating a way for owners to draft players using their mobile devices through GPS and augmented reality, similar to Pokemon Go. The Sacramento Kings are using it to enrich the fan experience by allowing them to take pictures alongside players in their new uniforms. Professional soccer has found a way to bring the jumbotron to every fan with a smartphone.
The implementation of augmented reality in sports is gaining momentum and it has potential to change the fan experience and create enhanced training opportunities for athletes. Look for augmented reality to continue to be increasingly used by teams, leagues and brands as the technology continues to advance and open up new possibilities in the sports world.
