ESPN's "Going Into Battle" spot, which touted its fantasy football product, generated 48.3 million media impressions during the week of Aug. 14-21 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 140 ads that debuted during sports programming that week. Samsung's Galaxy 8 spot, "Eclipse," however, averaged 410,443 impressions per airing, far more than any other new ad. Both the ESPN and Samsung spots saw their most play around "SportsCenter." Subway and Men's Wearhouse also saw strong returns on ESPN around the Little League World Series and NFL preseason football, respectively.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (AUG. 14 - 21)
|
| BRAND (SPOT) |
IMPRESSIONS*
|
AIRINGS*
|
TV
SPEND**
|
SPORTS
PROGRAMMING
|
ESPN Fantasy Football
("Going Into Battle") |
48,318,659
|
543
|
$0
|
"SportsCenter" (ESPN)
|
Arby's Roast Beef Sandwich
("Just Eat Half") |
15,408,304
|
165
|
$2.04M
|
WWE (USA)
|
Samsung's Galaxy S8
("Eclipse") |
9,850,634
|
24
|
$2.31M
|
"SportsCenter" (ESPN)
|
Subway's Sweet Onion Teriyaki
("'Destroy' Song" by Soft Boys) |
9,473,968
|
129
|
$1.45M
|
LLWS (ESPN)
|
Men's Wearhouse
("Out of the Office") |
8,268,541
|
330
|
$1.05M
|
NFL preseason (ESPN)
|
| NOTES: * = During sports programming. ** = Includes some non-sports programming.
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