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Audience Analysis: NBC's P&G Gymnastics Up From Previous Non-Olympic Years

NBC on Sunday night drew 2.88 million viewers for the P&G Gymnastics Championships. Last year, in an Olympic year, the men’s and women’s events separated. Two years ago, the primetime telecast on a Saturday drew 2.36 million viewers. The ’14 telecast on a Saturday night drew 2 million viewers, while the ’13 event on a Saturday drew 2.27 million viewers.

IT’S IOWA! Golf Channel had live coverage of the final day of the Solheim Cup to itself on Sunday, and drew the best women’s golf audience on cable TV since ’09. Inclement weather forced an early start to Sunday’s play, with Golf Channel averaging 795,000 viewers from 10:30am-4:10pm ET. NBC was supposed to carry the last portion of Sunday’s play, but ended up only airing highlights. That Golf Channel number is the best figure for any women’s golf on cable TV since the Solheim Cup drew 956,000 viewers for the final day in ’09. Coverage last Sunday peaked at 1.26 million viewers from 2:30-2:45. NBC Sports digital also saw its second-best women’s golf event on record, behind only streaming for golf at the ‘16 Rio Games.

UP IN PENN'S WOODS: NBCSN last Sunday afternoon drew 618,000 viewers for the Verizon IndyCar Series race from Pocono, marking the cable net’s best IndyCar audience since Mid-Ohio drew 811,000 viewers in July ’16.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Monster Energy NASCAR Cup Series:
Bass Pro Shops
NRA Night Race (Bristol)
8/19
NBC
7:54-10:41pm
2.3
3,817
P&G Gymnastics Championships
8/20
NBC
7:00-9:00pm
1.8
2,879
NFL preseason: Buccaneers-Jaguars
8/17
ESPN
8:00-11:04pm
1.6
2,561
NFL preseason: Falcons-Steelers
8/20
NFL Net
4:00-7:14pm
1.3
2,093
PGA Tour: Wyndham Championship:
Final Round
8/20
CBS
3:00-6:00pm
1.2
1,829
MLB: Cardinals-Pirates
(Little League Classic)
8/20
ESPN
7:00-10:17pm
1.1
1,776
NFL preseason: Colts-Cowboys
8/19
NFL Net
7:00-10:02pm
1.1
1,739
NFL preseason: Saints-Chargers
8/20
NFL Net
8:00-10:58pm
1.0
1,606
NFL preseason: Broncos-49ers
8/19
NFL Net
10:02pm-1:06am
0.8
1,349
PGA Tour: Wyndham Championship:
Third Round
8/19
CBS
3:00-6:00pm
0.9
1,314
Little League World Series: pool play
8/20
ABC
1:00-3:15pm
0.9
1,280
Little League World Series: pool play
8/19
ABC
3:00-5:30pm
0.8
1,257
NFL preseason:
Patriots-Texans (replay)
8/20
NFL Net
1:00-3:30pm
0.8
1,135
NFL preseason: Vikings-Seahawks
8/18
NFL Net
10:00pm-1:07am
n/a
1,129
Little League World Series: pool play
8/20
ESPN
2:00-4:00pm
0.7
1,113
NASCAR Xfinity Series:
Food City 300 (Bristol)
8/18
NBCSN
7:49-9:38pm
n/a
1,081
Liga MX: Chivas-Puebla
8/19
Univision
10:06pm-12:10am
0.5
1,069
Golf: Solheim Cup: Day 2
8/19
NBC
4:00-6:00pm
0.7
968
"Best of Solheim Cup"*
8/20
NBC
4:00-6:00pm
0.6
946
PBR: Music City Knockout
8/20
CBS
1:00-2:00pm
0.6
888
AVP: Manhattan Beach Open
8/20
NBC
2:30-4:00pm
0.5
814
ESPN Films: "World Beaters"
8/20
ABC
12:00-1:00pm
0.6
806
EPL: Stoke City-Arsenal
8/19
NBC
12:30-2:30pm
0.5
778
Liga MX: Tigres UANL-
UNAM Pumas
8/19
Univision
7:55-10:06pm
0.4
768
P&G Gymnastics
Championships (taped)
8/20
NBC
1:00-2:30pm
0.5
755
Reebok CrossFit Games (taped)
8/19
CBS
1:00-2:00pm
0.5
635
America's Toughest
Mudder Northeast (taped)
8/19
CBS
2:00-3:00pm
0.4
616
Golf: U.S. Amateur:
Championship Match
8/20
Fox
4:30-7:45pm
0.4
551
"World of X Games:
Street League Skateboarding"
8/19
ABC
2:00-3:00pm
0.4
544
Golf: U.S. Amateur: Semifinals
8/19
Fox
12:00-3:00pm
0.3
414
Lucas Oil Pro Motocross
8/19
NBC
3:00-4:00pm
0.3
414

NOTE: * = Scheduled to be live play, but threat of inclement weather moved up tee times, with coverage all airing on Golf Channel.

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