Paciolan, StubHub Bolster Alliance With Eight New College Partnerships, 10 Renewals

Paciolan and longtime partner StubHub have signed eight new collegiate partnerships and renewed 10 others, further bolstering an alliance in that space that began in ’10. The partnership merges Paciolan’s primary ticketing systems with StubHub’s resale marketplace, and has grown to 54 total participating schools. The new deals and renewals involve a wide variety of Power 5 and mid-major conference schools. “We see this as further proof of the kind of partnership that nobody else in the market can provide,” said StubHub GM/North America Perkins Miller. Similar to Paciolan’s and StubHub’s other clients in the pro ranks, the college deals contain a full suite of ticket transactional data. “The data, both from a lead perspective and learning where the demand trends truly lie, has become more important than ever,” said Paciolan President & CEO Kim Damron.