Menu
Media

NASCAR Will Stream Coverage From In-Car Camera On Twitter During Playoffs

NASCAR this afternoon will announce Twitter will stream coverage from an in-car camera for the 10 Monster Energy NASCAR Cup Series playoff races, marking the first time the sport has streamed live Cup Series coverage on the social media network. The move will start with the playoff opener at Chicagoland on Sept. 17 and run through the finale in Homestead the week before Thanksgiving. While precise arrangements were not divulged, NASCAR Exec VP and Chief Global Sales & Marketing Officer Steve Phelps said the sanctioning body was able to get race broadcaster NBC Sports on board with the idea because the media rights holder is interested in growing the sport's fanbase to a younger audience. The Chicagoland race still will be streamed on the NBC Sports App and air on NBCSN. The car that the camera will be in for Chicago has yet to be selected. Toyota will sponsor the stream of the Chicago race. Twitter will curate tweets about the race onto the live stream, which will be available for free for users in the U.S. NASCAR will debut individual Twitter emojis and hashtags for all 16 drivers that make the playoffs and has been working with drivers in recent months to help create them. Phelps said, "It’s a real opportunity to elevate the experience for our fans and we think it is very much a complementary product to an NBC broadcast." He added NBC "understands that sometimes fans are able to use a second and third screen, sometimes as a complement to the first screen, and other times they don’t have the ability to do that.” Phelps said it remains to be seen whether NASCAR could look to stream races in future seasons in a similar manner to this arrangement.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/17/Media/Twitter-NASCAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/17/Media/Twitter-NASCAR.aspx

CLOSE