The yearlong decline in digital sports media consumption continued in July as the category entered the heart of the slower summer period. Monthly multiplatform data from comScore showed the sports category posted a total audience of 171.5 million, down 1.3% from June and down 2.7% from July '16. The average sports consumption of 85.8 minutes per user was also down 2.8% from June and down 17% from last July. ESPN led all sports entities in reach for the 11th straight month and the 40th time in the last 41 months with a reach total 72.6 million unique visitors, the lowest figure to lead the category in two years and down slightly from its June total of 73.6 million uniques. MLB broke ESPN’s leadership hold on average user consumption, topping the sports category in July with a figure of 56.5 minutes per user.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
72,626
|
|
2
|
Fox Sports-SI Group-Perform Media* |
49,441
|
|
3
|
Yahoo Sports-NBC Sports Network** |
48,161
|
|
4
|
Bleacher Report-Turner Sports Network*** |
45,164
|
|
5
|
SB Nation |
42,962
|
|
6
|
USA Today Sports Media Group^ |
42,804
|
|
7
|
CBS Sports^^ |
40,847
|
|
8
|
MLB |
36,474
|
|
9
|
NFL Internet Group |
22,016
|
|
10
|
Minute Media# |
18,829
|
|
11
|
MSN Sports |
15,699
|
|
12
|
Active.com sites |
11,691
|
|
13
|
Deadspin.com |
9,348
|
|
14
|
Complex Sports |
8,812
|
|
15
|
NHL Network |
6,526
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
4.037 billion
|
|
2
|
Yahoo Sports-NBC Sports Network** |
2.087 billion
|
|
3
|
MLB |
2.062 billion
|
|
4
|
Bleacher Report-Turner Sports Network*** |
953 million
|
|
5
|
CBS Sports^^ |
643 million
|
|
6
|
Fox Sports-SI Group-Perform Media* |
624 million
|
|
7
|
USA Today Sports Media Group^ |
402 million
|
|
8
|
NFL Internet Group |
351 million
|
|
9
|
SB Nation |
304 million
|
|
10
|
Minute Media# |
154 million
|
NOTES: * = Includes 120 Sports, National Football Post, The FanSided Network, and Sporting News. ** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld and FanDuel. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes 247Sports.com, MaxPreps, and Scout Media. # = Includes The Spun.
