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Marketing and Sponsorship

Mean Mugging? Pelicans' Cousins, Dolphins' Suh Star In Comedic Foot Locker Spot

Pelicans C DeMarcus Cousins and Dolphins DT Ndamukong Suh star in a new commercial for Foot Locker that makes "fun of the perception that they are mean, dirty players," according to David Harten of the Louisville COURIER-JOURNAL. Cousins "doesn't have the nicest reputation around the NBA," and Suh has also "had similar issues on the gridiron." In the spot, Cousins and Suh "walk through a parking garage, airing their grievances about what people think of them, while unknowingly, and accidentally, not helping their cases with those around them." Harten: "At least you can start to add 'funny' to the list of things you can say about Boogie" (Louisville COURIER-JOURNAL, 8/10). In Miami, Adam Beasley writes Suh showed he is "not above having a bit of fun at his own expense." Beasley: "It's hilarious. Seriously" (MIAMI HERALD, 8/10).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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