Menu
Marketing and Sponsorship

Marketplace Roundup

In Oklahoma City, Erik Horne noted Thunder F Paul George on Twitter "put out an all-call for fans to send him photos of the best customized versions of his PG1 shoe, and the the American Heart Association may have posted the best." AHA "sent photos of the AHA Red PG1 FAST customs, along with the caption 'Because every 40 seconds someone in the US suffers a stroke.'" George's mother, Paulette, "suffered a stroke when George was 6 years old," and since '15, George has been a "part of a public service campaign for the American Stroke Association which advises how to recognize the signs of a stroke" (OKLAHOMAN, 8/5).

BALL DON'T LIE
: FIVETHIRTYEIGHT's Chris Herring cited data from measurement firm Media Cloud as showing that Lakers G Lonzo Ball has "kept a steady presence in the media" this summer. From May 1-July 30, the "quiet, mild-mannered floor general was mentioned in a whopping 702 mainstream, published news stories." That is "by far the most of any top-five player drafted the last five years." In fact, Ball’s U.S.-mainstream-media mentions "outpaced the combined total" of 76ers G Markelle Fultz' and Celtics F Jayson Tatum’s mentions, who were picked No. 1 and No. 3 overall in this year's NBA Draft, respectively  (FIVETHIRTYEIGHT.com, 8/3).

SISTER ACT
: Online small business commercial insurance provider Insureon has partnered with U.S. Women's National Ice Hockey Team members Monique and Jocelyne Lamoureux. The agreement marks the latest development in Insureon's five-year sponsorship of USA Hockey and the women's team (Insureon).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/07/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/08/07/Marketing-and-Sponsorship/Roundup.aspx

CLOSE