Dairy Queen raised more than $4M during its annual "Miracle Treat Day," when the QSR donates $1 or more to support Children's Miracle Network Hospitals for every Blizzard purchased July 27. The spot that DQ aired promoting the effort generated more than 27.2 million impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 112 ads that debuted during sports programming that week.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JULY 24-30)
|
|
BRAND (SPOT)
|
IMPRESSIONS*
|
AIRINGS*
|
AGENCY
|
TV SPEND**
|
SPORTS PROGRAMMING
|
|
Dairy Queen
("Miracle Treat Day")
|
27,230,389
|
426
|
Barkley
|
$2.65M
|
MLB (MLB Net);
Training Camp (NFL Net)
|
|
Hyundai Sonata
("Duet," Neil Diamond song)
|
17,826,928
|
286
|
Innocean USA
|
$4.83M
|
MLB (MLB Net);
Training Camp (NFL Net)
|
|
Sonic
("Better Dunker,"
featuring Bulls G Zach LaVine)
|
14,134,537
|
115
|
Goodby, Silverstein
& Partners
|
$2.98M
|
NASCAR (USA);
WWE (USA)
|
|
Gillette
("40 Americans")
|
12,761,891
|
337
|
Carat USA
|
$3.39M
|
"Quick Pitch" (MLB Net)
|
|
Apple iPhone 7
("The Rock x Siri
Dominate the Day,"
featuring Dwayne Johnson)
|
11,573,452
|
239
|
In-house
|
$5.44M
|
"SportsCenter" (ESPN)
|
NOTES: * = During sports programming. ** = Includes some non-sports programming.
