Marketing and Sponsorship

Marketplace Roundup

8.1.2017

Safeway/Albertsons has extended several of its sports sponsorship deals. The grocery store chain announced a multiyear extension with the Seahawks and will continue to be the presenting sponsor of the team's training camp and Seahawks 12 Tour, an annual series of fan events. The deal includes an in-store program titled "Shop and Score." Safeway/Albertsons also reached a multiyear extension with Oregon State ahead of the '17-18 academic year. The chain has been an OSU partner for two years (THE DAILY).

EXTRA CREDIT: Las Vegas-based Credit One Bank has signed a multiyear marketing partnership with the Golden Knights. In addition to sponsoring the team, Credit One Bank will be actively involved with the Golden Knights Foundation (Credit One).

TEAM PLAYERS: Michelob Ultra will award 95 runners entries for this year's TCS New York City Marathon to create Team Ultra. The brand is inviting runners to visit www.JoinTeamULTRA.com to share why they believe they are deserving of a shot to run the event (Michelob Ultra).

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PODCASTS

SBJ Morning Buzzcast: May 15, 2024

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The W's big night; here come the Valkyries and a major step forward in Jacksonville

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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