Menu
Facilities

Allianz Life Signs Multiyear Deal For Naming Rights To Minnesota United Stadium

Minnesota United's new soccer stadium in St. Paul will be called Allianz Field, news that came yesterday after the "naming rights had leaked out" from Allianz Life's Twitter feed, according to Paul Klauda of the Minneapolis STAR TRIBUNE. The tweet was "deleted after several minutes." Work is underway at the site of the $150M stadium, which is "expected to open" for the '19 MLS season. The privately financed stadium is "expected to open with a capacity of 19,400." Allianz is "no stranger to sports stadiums" outside the U.S. The Munich-based firm has its name "affiliated with six of them." Reports that Allianz and Minnesota United were "seeking a sponsorship deal surfaced in internet reports in March" (STARTRIBUNE.com, 7/25). This stadium will be the "first carrying" the Allianz' name in North America (TWINCITIES.com, 7/25). In Minneapolis, Nick Halter notes Minnesota United "didn't disclose the price Allianz paid for the rights." Allianz Life Insurance is a Minnesota-based subsidiary of the German parent firm (BIZJOURNALS.com, 7/25). Allianz was close to a naming-rights deal for what is now MetLife Stadium in '08, but a deal fell through after press scrutiny and public outcry over the insurer's ties to the Holocaust (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/25/Facilities/Minnesota-United.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/25/Facilities/Minnesota-United.aspx

CLOSE