Menu
Marketing and Sponsorship

Marketplace Roundup

MASHABLE's Kellen Beck noted after game developer Blizzard Entertainment submitted its application to trademark the Overwatch League logo, MLB "filed a request" to the U.S. Patent & Trademark Office for an "extension of 90 days to oppose the trademark." Beck writes the two league logos look "arguably similar." MLB has until Wednesday to "submit its opposition," and then it is up to the USPTO's Trial & Appeal Board to "decide whether the Overwatch League logo is too similar" (MASHABLE.com, 7/17).

LOOKING INTO THE FUTURE: ESPN's Tony Kornheiser said he is "not offended" by the NBA eliminating the home and away jersey designations because the league has to "sell product." However, he added, "What I'm fearful of in basketball ... is that they'll end up with soccer-type uniforms, where the advertising will be all over the chest and you won't even know what team is playing." The N.Y. Daily News' Frank Isola: "It's headed that way. The WNBA wears the ads, the G League does" ("PTI," ESPN, 7/19).

WEARING OFF? CNBC's Christina Farr cited sources as saying that Intel has "axed the division that worked on health wearables, including fitness trackers." The company has been "slowly de-emphasizing its own line of wearables for the past several years, and has not mentioned wearables on its earnings calls" since '14. A source said that the company's New Technologies Group, which looks at cutting-edge business areas, is "now focusing on augmented reality" (CNBC.com, 7/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/20/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/20/Marketing-and-Sponsorship/Roundup.aspx

CLOSE