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Marketing and Sponsorship

MLB Marketing Notes: Bryce Harper Appears In New T-Mobile Ad During All-Star Week

In DC, Scott Allen notes Nationals RF Bryce Harper appeared in a "new T-Mobile ad" that aired during last night's Home Run Derby and will air again during tonight's All-Star Game on Fox. In the 30-second spot, a fan "greets a surprised Harper in the on-deck circle at Nationals Park and ask...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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